![]() ![]() This lead to them creating new products that solved these issues, ultimately resulting in their outstanding successes. What were their needs? What did they want to accomplish and how? What were their pain points?īy looking at their product from a user-centric perspective, these companies were able to uncover key issues with the existing market products. Instead of only thinking of what product or concept would work best for them, as other industry companies had done, they shifted their perspectives and focused on their users. Vrbo is currently owned and operated by the Expedia Group. A single factor that catapulted their businesses to extraordinary heights and made them industry game-changers. Vrbo Vrbo, which stands for Vacation Rentals By Owner, was one of the first websites to connect apartment owners with travelers, and has been around since 1995 It was also the first apartment company I (Jess) ever used to book an apartment in France for a week. We know this because there are numerous other digital products that have not seen the same unparalleled industry success. Yes, technology certainly helped, but technology alone could not have accounted for their success. Some might attribute it to their use of technology. How did these small, new companies single-handily overtake such established markets? Uber: Popularized ride-sharing as an effective form of transportation, drastically reducing the demand for taxi cabs.Netflix: Reinvented the video rental industry, obliterating major businesses such as Blockbuster. ![]() Airbnb: Caused a huge decline in hotel stays, negatively impacting the hotel industry.Amazon: Changed the way people shop, taking over a huge part of the retail industry.They are all major market disrupters that single-handily took down the other players in their respective industries. What do all of these companies have in common? ![]()
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